I am a QQ user, which is part of Chinese social media. From Tencent 腾讯 in China, QQ is a simpler messaging and social media ecosystem than WeChat 微信. In the past couple of months I have been noticing more content is blocked to me here in Canada. More concerning is that China is beginning to use new protocols on the internet that are unique to China.
Geoblocking is regularly used by Chinese stores. I search for their products on Baidu, find images but cannot go to their web pages because they detect that I am not in China and block me. While this is annoying, at least I can understand the technical mechanism. They do not want Western eyes looking at their web pages, and that is their prorogative.