Tag: cravings

The Neuroscience of Controlling Cravings

Craving are all around us. I do know that fast food restaurants and grocery stores use our cravings to play psychological games on us, in order to sell us more high profit products. I had worked at the Bay, a Canadian department store, who merchandised products based on psychological analysis, habits and cravings. This all I know. Yet cravings are often difficult to control, and can lead to over-purchase, over-eating and weight gain.