I really do not mind advertising, provided they are clearly marked as advertising. In this case National Post created a news article that is indistinguishable from their other news articles, except at the end of the article I found out that it was an advertisement. I was deceived by the National Post’s native advertising, 2
National Post deceptive advertising in their Driving section, 2017 Sept 30, photo 1
National Post deceptive advertising in their Driving section, 2017 Sept 30, photo 2
National Post deceptive advertising in their Driving section, 2017 Sept 30, photo 3
This story was created by Content Works, Postmedia’s commercial content division, on behalf of [Fuck You Asshole] Motors Canada.
National Post, if you have an ad, then clearly mark it as an ad and not a news article. I have filed a complaint with the Advertising Standards Canada, a self-regulating and essentially toothless governing body.
Please record the following reference number for further correspondence #143104