Marketing Gimmick: Not From Concentrate (NFC) orange juice does not mean fresher than concentrated OJ
We live in Toronto, Canada, so do not have the luxury of going to our backyard, picking fresh oranges and juicing them. Still we love to drink orange juice, a call which is answered by a trip to the local big box grocery store. Orange Juice can be expensive, so I have done several blind taste tests on the family to see if they can tell the difference between types. In summary, there is no difference in taste between concentrate and “not from concentrate” (NFC) types. Canada Grade “A” No Name brands taste the same as good as the name brands. Added calcium does not change the taste of OJ. Chinese orange juice is discernibly tarter and therefore easy to identify. If you can buy orange juice for $1CAD/litre, this is good economy.
