Ad fraud software in action. Target website, randomized referrers, browser agents and proxy IP addresses. That is enough to spoof anti-bot software.
It is no secret that I battle and ban bad bots on my site. If a bot is not a well known search engine or provides me some type of service then I usually ban it. Sure it can visit my site, but it will receive a blank page. But why do they visit? Who is paying them? Welcome to the world of Online Ad Fraud.
I have highlighted this site because this site really stands out. By capturing the essence of the organization, working as an effective marketing tool, as well having strong usability, this is one very effective and creative website.