Authentic they do look, and my neighbour got suckered in. He found a roofer on their recommendation than may be less than legit. As with all things internet, it is buyer beware.
Even a cursory search for “homestars scam” on Google search shows a lot of mixed comments. it seems like contractors pay $150/month to Homestars and they get favourable reviews. When I say “favourable” I mean really stupendous reviews. This is what tweaked my curiosity. When reviews are gushing over a roofer’s services, I am a little suspicious. Site over site on Google have complaints about Homestars. If you are looking for a contractor in Canada, please use other means than Homestars. You may be scammed by their fake reviews.
Red Flag Deals is certainly legit. There is an honest to and fro on their forums, and it shows. Democratic and fair to all, including contractors and stores. There are always dissenting opinions, and this is a good thing. Not so positive on Homestars. Beware.
You really need to be diligent when doing internet research. People lie like crazy. Verify with multiple sources. Solid references that you know are the best. You really cannot verify with certainty on the internet, so be wary.
Independent reviews are also helpful. If you see a democratic give and take, this leads to site credibility. Not so positive about Homestars, with rebuttals from a company rep, and this hurt more than help his case.
Do your internet research and be wary of so many positive reviews. We are humans and as such should have both good and bad reviews. Trusted review sites are rare and should be treasured.
How did I find Homestars? I was looking for a new roof, so searched for “Toronto roofer” and came up with Homestars, who recommended Mr. Roof Repair.ca with a 9.7 rating. My neighbour did the same for some roofing related issues. The outcome of this was a new roof, very expensive, which might have not been required. Only time will tell if the roofing redo was good or not. I, too, needed a new roof, so called for a quote. They want to charge me $150 for a roof inspection and then they will give me a quote. My point is that I need a complete reshingling, new underlayment/ice and water shield, new fascia, the whole thing. An inspection of the roof that I want completely redone is a waste and smells of a scam. Of course I when I redo my roof my $150 will be deducted from my bill, but if I do not go with them my money would be wasted. Scam. I don’t mind paying for good work, but to pay for a quote on an expensive home item is completely ridiculous.
For sure Homestars.ca has their internet marketing and ranks high on Google Search, but I’ll steer clear of their recommendations. It seems doctored from the start.