Eye opening was my new job as an IT recruiter here in Toronto, Canada. As a North American born and Canadian raised and educated, I knew something was askew. Reading hundreds of resumes per week I wondered why it took so long for me to find work, though it is not exactly in my job stream. Why where there so many newly immigrated foreigners out of work? Why where there so many second generation immigrants, fluent in English and Canadian educated, having such a difficult time finding work, in our ethnically diverse Toronto?
While the large big box grocery stores (Loblaws/No Frills, Price Chopper, Food for Less, Metro) duke it out with themselves, a large contingent ethnic Canadians continue to shop locally, shunning the local big boys. Why is this? There are many advantages to our local Chinese stores: Produce, of course, is specialized to Asian tastes, fruits and vegetables are so much fresher, grocers speak Chinese, checkout is usually extremely fast though a bit rough, and costs of goods is usually cheaper.
